Stars Awakening

About Stars Awakening

Bill Beatty, our Editor-in-Chief, was my guiding light. I learned to think of journalism, the gambling industry, and even life, in whole new ways thanks to him, and I’ll always count on him as one of my mentors.

But I couldn’t have accomplished half of what I did without all of my colleagues, past and present. Our talented team of writers, editors, web site development guys, production team, on screen reporters, Human Resources, Accountants, everyone. It took the whole team to make sure we put up the latest news and opinions every day, and everyone deserves their fair share of the credit.

To all of those I met at the handful of conferences I attended before Covid-19 sent everything to digital, and all of those I met over email or Zoom since, it was a pleasure to meet you. I hope we get the chance to meet again when all of this is over, and you can reach me at any of my contact details listed at the bottom if you want to catch up in the meantime.

How to play Stars Awakening

The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

About Stars Awakening

If it strikes a more reasonable balance that encourages economic development, “you will see the world’s best casino operators submit proposals”, he says. The government, he adds, must show it is prepared to give developers enough room to manage the risks of committing billions of dollars in capital.

Klebanow remains cautious about the commercial prospects of Japan’s emerging IR market, particularly given the tight limits on gaming capacity. With only five casinos ultimately envisaged, he argues that the number of gaming machines and tables will be modest relative to Japan’s population, making it “very safe to assume” that gambling will be socially and physically contained.

The bigger question, therefore, is whether such constraints will leave operators enough capacity to generate the returns needed to justify their investment.