Anubis Moon

What is Anubis Moon?

The company committed to a management reshuffle late last year as part of this transition, scrapping the role of deputy CEO after Velipekka Nummikoski was shuffled into a new role.

The operator has made a number of key operational and technology changes during this process, including switching its sportsbook backend from DraftKings to OpenBet. And hiring a number of industry stalwards to lead its competitive business.

Former Scientific Games veteran Chris Armes was appointed as the new executive VP of Gaming Technologies in early August. Armes is set to take up his new role in the autumn of 2026, leading Veikkaus’ technology organisation from its Helsinki headquarters. 

What is Anubis Moon?

The original production already dropped artificial snow when Glinda broke the poppy spell. “Glinda’s Glitter” is the sparkle equivalent of that idea: a visible shower of goodness.

It will also double as a built-in alibi for any romantically involved conventioneer who mistakenly comes home with glitter on their clothes.

“Oh, didn’t I mention we saw the new Wizard of Oz, honey?”

What is Anubis Moon?

“If I just give you one of our games or our jackpot engine and you just plug it in and leave it there to collect dust, you will come back and tell me in three months’ time it’s not working,” he says. “And I will say to you, ‘How have you invested in the product?’”

Splash Tech instead begins by asking what success means for that operator: more sign-ups, improved conversion, bet-slip monetisation, higher lifetime value, retention among a specific cohort or reactivation of churned players.

The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.